# Lawn & Land Marketing — Brand Kit > Brand identity system for Lawn & Land Marketing, a digital marketing agency > built specifically for the lawn care and landscaping industry ("the green > industry"). Positioning, voice, color, typography, motion, component rules, > and downloadable design tokens. The single canonical document for AI agents is the brand context file below. Read it before generating any design, copy, or creative for Lawn & Land Marketing. ## Brand context - [Full brand context (plain text)](https://brandkit.lawnlab.dev/brand): positioning, voice, colors, typography, motion, components, non-negotiables, gut-check rubric — everything in one file ## Design tokens - [CSS custom properties](https://brandkit.lawnlab.dev/downloads/tokens/ll-brand-tokens.css): all brand colors, type scale, spacing as CSS variables - [JSON tokens](https://brandkit.lawnlab.dev/downloads/tokens/ll-brand-tokens.json): same tokens in JSON for programmatic use ## Notes - The interactive brand site at https://brandkit.lawnlab.dev/ is auth-gated for the Lawn & Land team; the links above are the public, AI-readable surface and are kept in sync with it.